Bears Beware :: essays research papers

In our world today many animals and plants are loosing their fight against human intervention in their once well-balanced ecosystem. We are all aware of the extinction of the dinosaurs and the dodo birds, however most people do not realize that annually thousands of species of our flora and fauna are now becoming extinct. This on going trend is increasingly threatening our bio diversity and global ecology. To give a specific example of animal depletion I will focus on Canadian bears. The following factors are responsible for their decline. Hunting, loss of habitat, and just plain apathy on part of the public to preserve the bio diversity of our land. During 1994/95, a total of 19,430 bear hunting licenses were issued to both residential and non-residential people. There were 3,790 so-called legal bear kills in BC alone. It is estimated that out of every one legally killed bear be it grizzly or black two are killed illegally by poachers primarily just for their paws, head, gall bladder, and reproductive organs. These body parts are considered by Orientals to increase strength and rejuvenate male potency. Given these facts 11,190 bears were killed last year. Biologist estimate that to keep the bear population at a balanced figure only 4% should be allowed to be harvested annually. The current annual harvest rate it is more like 8-12%. In my opinion this is really outrageous. We are watching it in front of our eyes and little is being done to prevent it. We have already witnessed the rhinos, African elephants and the Siberian tiger go through the same process and now they are on the brink of extinction. Legal hunting and poaching are similar in the sense that they both result in the slaughter of animals be it bears or any creature. Having depleted the animals in their own countries, the rich flock here in the hundreds to go on big game hunting expeditions and kill; anywhere from one to who knows how many bears. I really don't understand what is going on with our government to allow this to happen. Soon grizzlies will be deemed endangered and when this happens the price for their head will skyrocket and encourage further poaching. The typical responses heard from hunters are: "We are the top of the food chain"; "That's why they are here, to satisfy man", "it don't hurt their numbers", "Its just a bear". Their ignorant attitude is very short sighted and self-indulgent. In my opinion if we want these magnificent creatures to be here for us, our children and their children we should not allow foreign game hunters to come

Romeo and Juliet Essay

Text Analysis: Complexity of love in Romeo and Juliet Romeo and Juliet is a complex tragedy exploring different dynamics of love and particularly true love. The play confronts the audience with the very old enmity between two families. The focus is primarily around Romeo and Juliet but also infatuation and brotherly love. Several interpretations have being made, although reading scenes from the real play give a direct familiarity with the text. Romeo and Juliet the play is opened with a focus on the Montague’s and Romeos relationship with Rosaline.The first introduction to Romeo is by mention from his mother Lady Montague. She appears worried and asks her husband and Benvolio if they have seen Romeo. The Dialogue indicates that Romeo has being very upset and was seen walking with tears streaming from his eyes he has also being shutting himself in his room†¦ â€Å"So early walking did I see your son†¦ Many a morning hath there been seen, with tears augmenting the fre sh morning dew. † (Act 1 line 120, 129-30).Romeo is presented as being deeply in love with Rosaline. Shakespeare may have added this scene exaggerating Romeos dismay to emphasize how quickly his feelings change when he sees Juliet also to underline how Romeo and Juliet share an undeniable love which he clearly did not have with Rosaline. Romeo’s sudden change of emotion is clear in â€Å"If I profane with my unworthiest hand This holy shrine, the gentle sin this is: My lips, two blushing pilgrims, ready stand To smooth that rough touch with a tender kiss. (Act 1 Scene 5 line 90) where he first sees Juliet and wants to kiss her hand. Romeo declares that his feelings for Rosaline are completely gone when he sees Friar Lawrence â€Å"†¦ With Rosaline, my ghostly father? No; I have forgot that name and that name’s woe† (Lines 35-45 Act 2 Scene 3) and inquires about taking Juliet’s hand. At first FL believes Romeo is there to speak to him about Ros aline and gives a small speech to Romeo accentuating how Romeo was conveyed to be feeling.These series of events unquestionably prove that Shakespeare used Romeos first relationship (Rosaline and Romeo) to show that they did not share love but rather an infatuation (Superficial love) which is proven when Romeo finds his true love with Juliet giving viewers a more certain opinion that Romeo and Juliet do in fact have true love it was very important Shakespeare utilised this to ensure that the audience did not doubt the abrupt love or mistake it for infatuation as an author Shakespeare also used diverse language techniques nd altered the characters actions (When Rosaline and Romeo broke up, Romeo no more than cried; When Juliet was thought dead Romeo then to killed himself) He manipulated the audience into believing Romeo and Juliet’s love was real. The enmity between two of Verona’s noble families, tore two sides between many of the residences. Bringing the conflict out side of the two family’s immediate family and also involving close friends. This type of dedication and loyalty is very risky as Escalus had become weary of the fights disturbing the rest of the community.Declaring the next person to fight in the risk of being banished from Verona; which resulted in even defending a family that Mercutio was not a part of. This is an example of a deep unconditional love and friendship, or family type bond which Mercutio and Romeo shared. Unlike other relationships the brotherly love showed a different dynamic to Shakespeare’s writing abilities. He illustrated he could use formal language and informal language between different characters to one another. Informal language is commonly used between the characters with brotherly love, as this is in the intimacy of the friendship and not in serious situation.Often spoken by Mercutio, until his last moment alive. Shakespeare upheld his level of wit and humour in a somewhat relaxed manor †Å"†¦ Good King of cats, nothing but one of your nine lives, that I mean to make bold withal; and, as you shall use hereafter, dry-beat the rest of the eight. Will you pluck your sword out of his pilcher by the ears? Make haste, lest mine be about your ears ere it be out†¦ † (Act 3 Scene 1 lines 175-177) Here Shakespeare has used Mercutio’s attitude to belittle Tybalt saying he wishes to attack him, asking him to do as he pleases and quickly (with haste).Because of this it is very hard to precisely generalize Romeo and Juliet as a Drama play or Comedy (this could also broaden Shakespeare’s range of Audience). Romeo shows his heart break and depression over Mercutio’s death killing Tybalt and consequently becoming banished. Tybalt, also Juliet’s cousin causes Romeo and his actions damage his relationship with Juliet making the families anger and hate towards each other increasingly raw also giving Juliet’s parents more reason to despi se Romeo as an individual. Romeo’s actions were an intense show of emotion as he essentially put Mercutio before Juliet.Shakespeare uses the concept Love at first sight as a basis for Romeo and Juliet’s love and then developing it into a physical and endless connection, using the initial family feud as a foundation to create an innovative love story it was an ideal situation to exhibit how they’re immediate love was stronger than there love for their family as both Romeo and Juliet question their own names and decide the enmity does not affect how they feel nor does the families opinions have an input into the decision to get married.Juliet goes to a severe level to avoid marrying Paris; Shakespeare also causes Juliet’s actions to create immense grief for her family even though she did not actually die at first. This yet again expresses Juliet’s weakening consideration and love for her family as she put her family through extreme sadness for Romeo not taking into account their reactions or heartbreak and only thinking of her and Romeo’s relationship. The two lovers act very quickly not using much thought or contemplation throughout the play (Romeo taking poison straight after seeing Juliet without thinking of other solutions) â€Å"Arms take your last embrace!And lips, O you the doors of breath, seal with a righteous kiss. A dateless bargain to ongoing death! Come, bitter conduct, come, unsavoury guide! Thou despite pilot, not at once run back on the dashing rocks thy sea-sick weary bark! Here’s to my love [drinks] O true apothecary thy drugs are quick†¦ † (Act 5 scene 3 lines 113-18) Demonstrating Shakespeare’s idea of true love as the couple puts their love for one another before everything else in their love.In conclusion the types of love shown in the whole play are not only complex but a deep insight into what lovers may of felt like in Shakespeare’s time. The audience could clearl y recognize the types of love within this play and also pulls people in. Shakespeare’s dramatised use of language is endless in time and can be understood and interoperated clearly, the descriptive use of texts gives a broad and personal level to understanding what is being said. The drama and exaggeration of each conversation makes the tragedy interesting and there is always something attention-grabbing being said or going on. Romeo and Juliet Essay Romeo and Juliet, one of the world’s most popular love stories and for over 400 years spectators and students have enjoyed this story based on passion, true love, hate, sorrow, and most of all, tragedy. Tragedy is defined as a medieval narrative poem or tale typically describing the downfall of a great man or a misfortune. What are the factors responsible for the deaths of Romeo and Juliet? Could it be a family feud, a misunderstanding, or true love (fate)? The first factor that is responsible for the deaths of Romeo and Juliet is the family feud.The Capulet’s and the Montague’s would have never allowed Romeo and Juliet to be wed this became the forbidden love. These two families and their ancestors of many centuries past have been feuding over matters that have become irrelevant and forgotten in time. In other words the two families no longer remember the causes of their feuding but this led to the tragic event of Romeo and Juliet. The feud was the cause of Tyba lts death by the hands of Romeo therefore adding more conflict for the two families and making it seem impossible too ever resolve their difference and come to terms with each other for Romeo and Juliet’s sake.Capulet, Juliet’s father, had prearranged his daughter’s future with Paris who would become her husband unaware of her new status†¦ married. The second factor responsible for Romeo and Juliet’s death was â€Å"the big misunderstanding. † The lack of communication between our two lovers was without a doubt the biggest cause of this misfortune. On the day of her wedding to Paris, in order to withdraw from this prearranged marriage; Juliet with the assistance of the local Friar, had a plan that seemed flawless. Juliet was to fake her own death by ingesting a sleeping potion that would last approximately 42 hours.This would end her existence with the Capulet’s so she could gain a new life with the Montague. Romeo, exiled from Verona, was to receive the crucial message of Juliet’s plans and that all was going to be resolved. A breakdown in communication to Romeo caused him to believe his true love had deceased and therefore taking his own life was to be the next step by convincing himself that he could not live without her. â€Å"My bounty is as boundless as the sea, my love as deep. The more I give to thee, the more I have, for are infinite. †(2. 2. 139-141). hose are Juliet’s words expressing what it means to truly being in love. The third factor that is responsible for the deaths of Romeo and Juliet is true love. It is a story of two young adolescents that have fallen in love regardless of family feuds, boundaries, restrictions, and the â€Å"forbidden love†. Their passion and love would conquer all obstacles that would come their way as a true test to their commitment to each other. Upon the news of Juliet’s death and funeral, Romeo is left in pain and sorrow and seeks upon himself to terminate the pain by ingesting a poison of death.Juliet awakens only to find her true beside her unresponsive and lifeless. A moment in time that seems endless, Juliet in a state of shock and sorrow reaches for the remaining liquid to end her life. Her plan fails as she is still within the reality of this nightmare and to her demise she reaches for the dagger and solemnly takes her life to be with Romeo; her true love. In conclusion, these factors were without doubt responsible for the deaths of Romeo and Juliet as they followed a sequence of events beginning with two families in a feud from many centuries that would lead conclusively to a forbidden love.Two individuals attempting to be together in love forever yet devastated by misinterpretation and destroyed by love. A tragic story is to have a sorrowful and disastrous conclusion or the downfall of hero(es). Romeo and Juliet were heroes regarding the family feud. As a result of their tragic death, both families recogni zed that the senseless feuding had to end and that it took the loss of true love for this realization. Romeo and Juliet essay: three factors responsible for their death

Management Studies Essay

1. What steps should be taken by an organization that is committee to shattering the glass ceiling? I would use selection plans as a method to shatter the glass ceiling. Selection plans forces a company or organization to conduct a job analysis, establish career ladders and consider alternatives to the traditional ways used in promotion systems. Companies and HR should back away from the use of these traditional methods of assessment in ways consistent with the selection plan. Move away from casual methods such as supervisory recommendations, performance ratings, quick reviews of personnel files, and informal recommendations. Use a more formal, standardized, and job-related assessment method. The organization should pay attention to the types of KSAOs necessary for advancement, and begin training programs to teach these KSAOs to potential employees. Such programs could include: key job and committee assignments, participation in conferences and other networking opportunities, mentoring and coaching programs, and skill acquisition in formal training programs. 2. What guidelines do the Uniform Guidelines on Employee Selection Procedures offer to organizations when it comes to setting cutoff scores? The UGESP advises that cutoff scores be set so as to be reasonable and consistent with normal expectations of acceptable proficiency within the workforce. Applicants should be ranked on the basis of properly validated selection procedures. Applicants scoring below a higher cut-off have little or no chance of being selected for employment. Although the higher cut-off score may be appropriate the degree of adverse impact should also be considered. Companies should ensure their hiring standards are not so high that they create an adverse impact. 3. What are the steps an employer should take to develop and implement its policy regarding employment-at-will? Employment at will involves the right of either the employer or employee to terminate the employment at any time, for any legal reason. To enact a policy of employment at will, a company needs to ensure that job offers are for an indeterminate time period. The job offer should include a statement that the employment will be strictly at will. All written documents, such as employee handbooks and applications must affirm the at will relationship. 4. Discuss some potential problems with downsizing as an organization’s first response to a need to cut labor costs. While downsizing has an immediate impact on decreasing labor costs, too many companies downsize without considering alternatives. There are many problems that can occur based on using downsizing first. Companies initially make job cuts that are too deep. This results in a workforce which is understaffed and unable to function effectively. This affects the other employees who become demoralized, unmotivated, and unproductive. Many organizations that downsize immediately have discovered that they failed to achieve most of the business objectives associated with the downsizing to begin with and they rehire at least some of the staff that they let go. Essay Questions (15 pts each) – No more than 2 pages, double-spaced. 1. For this question you will refer to the Application entitled â€Å"Evaluating Staffing Process Results† found on pages 676-678 in your text. Read the application and answer questions 1&2 ONLY on the bottom of page 677. 1. Determine the yield ratios (offer receivers/applicants, new hires/applicants), time lapse or cycle times (days to offer, days to start), and retention rates associated with each recruitment source. The days to offer measures the average number of days it takes to make job offers to applicants. The days to start measures the average number of days it takes from the beginning of the entire staffing process to the time the new applicant is hired and begins their jobs. From highest to lowest effectiveness are employee referrals, newspaper ads and the employment agency. Employee referrals have the highest rate of return. The recruitment method from highest to lowest is employee referral, employment agency and newspaper ads. Specifically, employee referrals had the smallest days-to-offer and days-to-start figures. In terms of retention methods from highest to lowest are employee referrals, newspaper advertisements, and employment agency. 2. What is the relative effectiveness of the three sources in terms of yield ratios, cycle times, and retention rates differ in their relative effectiveness? Employee referrals were the most effective recruitment method based on yield ratios, time lapse, and retention rates. Current employees fully understand the company, its culture, and the basic job requirements. Due to this situation they are able to recommend people they know who might fit well with the job and the organization. This was the most effective recruitment method. This occurred because current employees did a good job prescreening individuals before they became candidates. The newspaper ads and employment agency did not do as well. These methods normally generate large numbers of applicants without any real screening taking place. You have just signed on as the Manager of Human Resources for a large manufacturing company in the Chicago area. Your company manufactures parts to the automotive industry such as air duct assemblies for various models of new vehicles as well as to the secondary market for these same parts. Upon conducting an audit of HR initiatives and trying to understand the challenges you want to tackle, you find that the overall turnover rate for this company is 37%. You have not worked in this specific industry but you feel at first glance that this number is high. Based on this limited information that you have, lay out a strategy for addressing turnover. You should include the following in your answer: a. a detailed explanation of what other information you must try to uncover to find out if the turnover is an issue that you must tackle b.assuming that you find that turnover is problematic, what strategies you might suggest to the CEO to address the issue, specifically addressing the possible causes of the high turnover in your answer. The 37% turnover rate is a major cause for concern. The turnover is high enough to warrant attention. It would be helpful to have some industry data to make a turnover comparison. Initially I would suggest that the CEO appoint a Senior Manager within HR to look at the backgrounds of the employees who left the in the last year. It would be helpful to know how long they were on the job before they quit and how they were performing in their position. It would extremely valuable to interview the workers who quit to learn more about why they decided to leave. The exit interview data is probably the single most valuable piece of information that can be used to deal with a retention problem. The costs of the turnover are massive. It is disruptive to the organization, it affects the time and resources used to process the departing employees, and require additional time and resources to recruit hire and train new employees. Other costs could include damage to the morale and productivity of other employees and an increased likelihood that some of these workers may quit. I would create a formal exit interview process to find out why workers are leaving the organization. The results of these interviews should be shared with the managers of the departing employees as well as human resources. I would task HR with conducting an annual employee survey to assess the work environment.

Gandhi And The Western Mind Essays - Indian People, Violence, Film

Gandhi And The Western Mind Essays - Indian People, Violence, Film Gandhi And The Western Mind Mary Reynolds November 17, 2000 History 3840 Arthur K. Scott Gandhi, Satyagraha, and the Western Mind There is much that can be said about such a great leader like Gandhi. He had many skills that were needed to make a difference in the world. Perhaps the most important quality that he possessed was the attributes of knowledge and common sense. These attributes made him a very levelheaded man who knew how to treat his opponent with respect while stating the issue at hand. Gandhi achieved many accomplishments throughout his life. Overall, the most significant was that one man could make a difference within his own country that received worldwide recognition. One of the reasons as to why Gandhi was such a success is in order to be a great leader, one must possess a great deal of inner peace. He was very capable of doing so, and in return, the opposing side listened to what this man had to say. The philosophy of Mahatma Gandhi is very different than those of Martin Luther King Jr. or Malcolm X. Gandhi took philosophy to a further level, which allowed people to understand themselves before trying to take on the opposing side. One of the main terms used in Gandhis philosophy is Satyagraha, which is the force of truth and love (Chadha, 112). This term can be applied to many different situations. Satyagraha has many different meanings, which is good because it allows people to interpret it in their own way. Websters dictionary defines Satyagraha as insisting on or the strong and obstinate inclination for (280). Satyagraha can be used in both political as well as domestic situations. The individual must use his or her inner soul to achieve peacefulness, which is brought on by Satyagraha. The term Ahisma is the second principle of Gandhis philosophy, which means nonviolence to all living things (Chadha 113). The term is also associated with truth. Ahisma also means having no intention to kill. This is what gave Gandhi and those who followed him, the ability not to strike back. They were able to look within themselves and find peace. An example of how this philosophy played out can be found in an example story told by Gandhi to help others understand how not to fight back with force. The story said that a man was trying to save a scorpion that kept biting him. When asked why did he keep trying to save the scorpion, the man stated that he was a human being and that it was his nature to save, just as it was the nature of the scorpion to bite (Fischer 77). Gandhi was able to declare that he applied true nonviolence to every part of his life. Domestic, institutional, economic, and political problems could all be dealt with by using Satyagraha. Satyagraha can be looked at as a method for resolving conflict. One of the main points is to try and win the trust of the other side. When this is accomplished, the two opposing sides can talk out their differences and try to put an end to them. Satyagraha also uses the readiness to suffer and not fight back. The citizens of India were successful in doing so. Take for example, the time in which Gandhis followers were repeatedly beaten and abused by authorities. They were able to search within their own souls and find the strength to resist violence. The four main weapons used by the satyagrahai are sympathy, trust, patience, and the willingness to suffer (Fischer 221). The relationship with the opponent can later become one that is full of trust, respect, and cooperation. When this type of relationship is obtained, conflict and tension will be resolved. Western minds may view this process as an unrealistic way of trying to solve a problem. With a true enemy, it is very hard- - almost impossible to even attempt to become friends with such a powerful, domineering opponent such as the British. The idea of using these four weapons seems very hard to actually accomplish. It appears that Gandhi takes great ease in dealing with the enemy. In the end, the enemies are converted to friends, said Gandhi (Prasad, 28). Although this idea seems

Definitions of English as a Lingua Franca (ELF)

Definitions of English as a Lingua Franca (ELF) The term English as a lingua franca (ELF) refers to the teaching, learning, and use of the English language as a common means of communication  (or contact language) for speakers of different native languages.Although most contemporary  linguists  regard English as a lingua franca (ELF) as a valuable means of international communication and a worthwhile object of study, some have challenged the idea that ELF is a distinct variety of English. Prescriptivists  (generally non-linguists) tend to dismiss ELF as  a kind of foreigner talk  or what has been disparagingly called BSEbad simple English.British linguist Jennifer Jenkins points out that ELF is not a new phenomenon. English, she says, has served as a lingua franca in the past, and continues to do so nowadays, in many of the countries that were colonized by the British from the late sixteenth century on (often known collectively as the Outer Circle following Kachru 1985), such as India and Singapore. . . . What is new a bout ELF, however, is the extent of its reach (English as a Lingua Franca in the International University, 2013).    Examples and Observations As well as being usedoften in a very simple formby tourists, ELF is prominent in international politics and diplomacy, international law, business, the media, and in tertiary education and scientific researchwhich Yamuna Kachru and Larry Smith (2008: 3) call ELFs mathetic functionso it is clearly not a reduced lingua franca in the terms original (Frankish) sense. Yet it usually differs from English as a native language (ENL), the language used by NESs [native English speakers]. Spoken ELF contains a huge amount of linguistic variation and non-standard forms (although formal written ELF tends to resemble ENL to a much greater extent).(Ian Mackenzie,  English as a Lingua Franca: Theorizing and Teaching English. Routledge, 2014)ELF in Local and International SettingsEnglish operates as a lingua franca at a number of different levels, including local, national, regional and international. Apparently paradoxically, the more localised the use of English as a lingua franca, the more varia tion it is likely to display. This can be explained by reference . . . to the identitycommunication continuum. When used in a local setting, ELF will display identity markers. Thus code-switching and the explicit [use] of nativised norms can be expected. When used for international communication, on the other hand, speakers will consciously avoid the use of local and nativised norms and expressions.(Andy Kirkpatrick,  World Englishes: Implications for International Communication and English Language Teaching. Cambridge University Press, 2007) Is ELF a Variety of English?Whether ELF should be called a variety of English at all is an open question, and one which cannot be answered as long as we do not have any good descriptions of it. It is well known that divisions between languages are arbitrary, and therefore those between varieties of a language have to be as well. Once descriptions are available of how speakers from different linguacultural backgrounds use ELF, this will make it possible to consider whether it would make sense to think of English as it is spoken by its non-native speakers as falling into different varieties, just as is the English spoken by its native speakers. . . . It is likely that ELF, like any other natural language, will turn out to vary, and to change over time. It does not make much sense, therefore, to talk about a monolithic variety as such: a variety can be treated as if it were a monolith, but this is a convenient fiction, for the process of variation itself never stops.(Barbara Seidlhofer, English as a Lingua Franca in the Expanding Circle: What It Isnt.  English in the World: Global Rules, Global Roles, ed. by  Rani Rubdy and Mario Saraceni.  Continuum, 2006) Two ApproachesSeeing as the movement to bring forth the conceptualization of English as a lingua franca is gaining momentum worldwide, and more specifically for Europe, it is imperative that an analysis is made of the implications of the two differing approaches . . .. One is the (traditional) idea that English is a lingua franca for a non-native speaker constituency which should pursue knowledge of the language as if it were a foreign language. The other, upheld by those who have bought into the world Englishes paradigm, is to see English as a lingua franca for interlocutors who use it with others in multicultural settings (and thus see English in its diversity as opposed to viewing English as a prescriptive entity defined by idealized inner-circle speakers). It should be made clear, moreover, that my own position here is that a lingua franca must be inclusive as opposed to exclusive. That is to say, it is imperative that our understanding of how English is used in Europe is integra ted with a vision of a communicatively viable use of the language internationally.(Marko Modiano, EIL, Native-Speakerism and the Failure of European ELT.  English as an International Language: Perspectives and Pedagogical Issues, ed. by  Farzad Sharifian. Multilingual Matters, 2009)

Develop a framework to summarize the literature in enterprise Essay

Develop a framework to summarize the literature in enterprise architecture - Essay Example This paper introduces three essential domains of the enterprise architecture framework. The domains are: It is oblivious from this definition that Enterprise architecture is not just a group of the component architectures. The interrelationships amongst these architectures and their shared properties are crucial to the enterprise architecture. According to [1], the business architecture describes the basic organization and necessities of the business based on company plan and objectives. It is made of four building blocks business model, process architecture, information architecture and organizational architecture. The business model provides a high level view on the type of the business in terms of goods and services existing in the market, the business partners, the value chain, market channel is used and the combination of property and data for producing value add. The process architecture categorizes and describes all process of the company and their individual value adds. It is the key construction block of the company architecture. The progression architecture is classified in the key business process client relationship management, product life cycle management, supply chain management and the operation and support processes. The application architecture offers a general idea on all applications behind the process of the business with the structure blocks applications, entry and information organization policy, statistics repositories, and EAI Services. The infrastructure or technology architecture is made up of software, hardware and network communications essential for operations of all applications. Infrastructure building blocks are the foundation services, place of work services, storage and server system, and network. Work place services give for presentation and work with facts and for output back up at the work place. They are composed of mobile and permanent

Questions3 Assignment Example | Topics and Well Written Essays - 750 words

Questions3 - Assignment Example s a competitive advantage over others in the industry, the managers should carefully keep track of all the actions that have occurred and those which are anticipated too. The marketing calendars therefore come in handy to provide the managers with the opportunity to keep track of what it is expected to be done for the firm to attain a competitive advantage. Indeed, many organizations in the apparel or fashion industry use the marketing calendar to enable them to be able to network all the components existing in the company’s program. For instance, the companies use the marketing calendars to enable them plan their budgets thus helping them to avoid unforeseen expenditures. Moreover, the calendar prevents managers from engaging in â€Å"miss marketing,† prevents marketing lapses, and helps in staffing, planning and buying. The marketing calendar has three key components that should be put into consideration in order to make the company successful. The first component, Environmental Assessment, is the study of both the internal and external environment of the company so as to identify the various opportunities and threats which. Accessing the enables the company to establish the needs of the customers thereby enabling them to make necessary adjustments and improvements to meet these needs. The second component is Strategic Planning which is a continuous process of decision making that is based on methodical assessment of the environment in order to determine the action that the organization ought to do so as to attain a particular set of goals or objectives. In addition, since strategic planning is a blueprint for the company’s decision making, this component enables the staff to meet the various fashion needs of the customers. The last component is Implementation, which aims at clarifying the c ontribution of each department towards meeting the identified needs of customers. This component therefore integrates the marketing elements throughout the organization